At the Coterie, we’re skilled at developing strategic marketing, publicity and promotional plans for individuals, businesses, products, services and brands. We handle a diverse range of projects, and cover almost every corner of the marketing and communications spectrum, including:
Brand Development
We find and develop your unique story, then wrap your brand around that positioning; affording people in your target market the opportunity to associate your name with a positive message. That’s your brand’s DNA.
Cause-Related Marketing Campaigns
Many businesses have found that their association with a charitable cause not only supports the community, but also elevates their brand to a more desirable position. The Coterie works with you to discover your goals and attach your venture to a charitable program that is at once newsworthy, marketable and relevant.
Content Management
The Coterie’s extensive connections with networks, publishers, literary agents, sponsors and producers make us an ideal choice for consultation, placement, and leveraging of exclusive content, including the attachment of talent to appropriate broadcast and/or cable television ventures.
Copywriting and Press Kit Development
Key message points, when communicated properly, position a brand well beyond its competitors. From press releases, biographies and company profiles to marketing materials and web content, we create distinctive, comprehensive press materials that resonate within your marketplace.
Corporate Communications
We create a communications blueprint that effectively establishes press objectives and strategies for generating the kind of media coverage that conveys lasting value for your company. In addition, our team creates written presentations, speeches, and annotations for a wide range of executives and business owners.
Crisis Management
Our depth of experience managing a broad range of communications crises lends us the insight and know-how to effectively guide firms through calamities of every sort. We help develop a strategic damage control plan that includes appropriate reactive statements, helping to deflect potential disaster with confidence.
Design and Printing
The Coterie’s partners include top-drawer design firms and printers who routinely produce the best in web, print design and collateral materials.
Fundraising
Do you need a fundraising effort to raise capital for a promising new venture? Our knowledgeable executives maintain a data file of private investors who seek out new opportunities and solid ideas.
Media Relations
With extensive media contacts throughout the consumer, business, and trade media marketplaces, Coterie gets your brand seen and heard with great frequency. Our clients are regularly featured in every type of media, from newspapers to consumer magazines, television and radio shows, business and trade publications, online media outlets, social media giants including Facebook and Twitter, bloggers, the critical community and beyond.
Media Training
We make sure your spokesperson looks and sounds their best when exposed to the public eye, supplying media training services to those who are new to limelight’s unforgiving glare or for those who are simply looking to fine-tune their media communications skills.
Product Integration
By tapping into our relationships with celebrities, athletes, executives, designers, producers, health and wellness experts, and other key influencers, we recurrently create mutually beneficial product integration opportunities for our clients.
Satellite Media Tours
Through our partners, we span the globe to maximize exposure for our clients’ projects by connecting them to television stations and radio outlets at home and abroad along with exploiting opportunities throughout the vast and ever-growing media community in cyberspace.
Search Engine Marketing & Optimization
Our partnership with a leading web marketer, in tandem with our suite of online tools, affords us the unique ability to optimize any of your web materials for maximum page rankings and search exposure.
Social Media Outreach
An integral part of a comprehensive communications strategy, we incorporate the emerging social media platforms to create and implement a broad range of digital activities on behalf of our clients. In other words, we Facebook, we Tweet, we Stumble Upon, we Digg, we Flickr, and we Fark, if you’ll pardon the expression.
Sponsorships
The longstanding relationships we have with major advertisers, corporations, and investors furnish the Coterie’s partner producers the ability to potentially monetize their projects, whether online or on-air, while at the same time offering advertisers an exclusive opportunity to reach their audience in a new, creative, and engaging way.
Talent Relations
Celebrities bring attention to your event, production or product. Coterie's experienced talent bookers can secure a high profile personality to anchor your public relations campaign, deliver a glittering list of VIPs for your charity event, or help book talent for your production. And with years of experience dealing with creative, high profile personalities, we know how to practice the proper finesse in managing all aspects of talent relations.
Trade Shows
The Coterie creates promotion and publicity executions for our clients both inside and outside the show. In addition to securing media placement and creating promotions, we seek out executive speaking engagements to take full advantage of your trade show experience as a full-scale marketing and networking opportunity.
Public Affairs
As companies grow, a major part of their strategy is to design and execute effective public affairs campaigns that enhance their image in particular spheres, whether it be education, military, health or local communities. The Coterie can effectively spread the word about our clients public affairs campaigns thereby extending a company’s brand into areas where it might not normally reside.

